Months back Audi placed a billboard on Santa Monica Blvd with their new A4 and the pull out reading "Your move, BMW". BMW then responded by placing a billboard across the street with the new M3 reading simply "Checkmate". Brilliant advertising by both sides, but BMW seizes victory in my mind. However, BMW may have made a huge mistake by using it's heavy artillery too early! Audi has since responded with a shot of the R8 and a tag that doesn't make any sense as far as the ad war goes: "Time to check your luxury badge. It may have expired."
So props to Audi on the vehicle retort, but BMW still wins the linguistics aspect.
Click the pics to enlarge
So props to Audi on the vehicle retort, but BMW still wins the linguistics aspect.
Click the pics to enlarge
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